Black Rifle Coffee Company

[xerts1911]

Make sure to watch the vid Evan did in the Red State piece.

 

[AR-15Man]

“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.” Then again, what Hafer insisted was a “superclear delineation” was not to clear to everyone, as Munchel’s choice of headgear vividly demonstrated.

“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.” If that was the case, I asked, had Black Rifle — which sells a Thin Blue Line coffee — considered changing the name of its Beyond Black coffee, a dark roast it has sold for years, to Beyond Black Lives Matter? Surely that would alienate the racists polluting its customer base.

Hafer began to laugh. “You wouldn’t do that,” I ventured.

“I would never do that,” Hafer replied. “We’re trying to be us.”

"How do you build a cool, kind of irreverent, pro-Second Amendment, pro-America brand in the MAGA era without doubling down on the MAGA movement and also not being called a [expletive] RINO by the MAGA guys?" Hafer told The Times.

Yeah, phuck Black Rifle Coffee. He wants to distance himself from a movement while still making money off of them. Pure corporatist scumbag. They don't stand for anything, they just want to be the right wing starbucks. The left will use them and then stab them in the black, like they always due to their pons. They will be left wondering why they don't have any friends (or customers) left.

 

[XJThrottle]

https://redstate.com/streiff/2021/07/19/black-rifle-coffees-ceo-responds-to-the-social-media-furor-over-his-new-york-times-magazine-interview-n413319
Red States take on the Evan Hafer interview with NYT and the fallout that’s ensued

Nice, bump stock in the opening pic..

 

[Miker12]

BUSTED: Black Rifle Coffee Magazine’s Editor Donated To Biden, High Profile Employees Gave To Democrats

Black Rifle Coffee has a number of high profile employees who donated to Democrats, including their social media manager, and their magazine’s editor who gave money to Biden.
Black Rifle Coffee, the supposedly pro-America, pro-military coffee company, has come under fire in recent days for attacking their customer base. Evan Hafer and Mat Best, the CEO and Executive VP respectively, were interviewed for a ~10,000 word piece for the New York Times last week, and railed in the interview about customers who claimed they were “racist,” including the multi-racial Proud Boys organization, swearing repeatedly, and describing America First supporters as being “repugnant.” As National File reported:

https://nationalfile.com/busted-black-rifle-coffee-magazines-editor-donated-to-biden-high-profile-employees-gave-to-democrats/

 

[Boriqua]

So .. a guy or group of guys sat down and said .. "oh man if we make our coffee all tactical like, especially considering the on going wars, those 2A weenie wanna be navy seals will eat it up."
"Hey how about we put a rifle on the packaging! Genius!"

Marketing has been a part of life since the first caveman tried to sell rocks.

They found a unique way to market coffee.

Remember the quote associated with
PT Barnum
"There's a sucker born every minute"

 

[xerts1191]

https://www.revolver.news/2021/07/black-rifle-coffee-new-york-times/
How BRC fooled us

 

[kenpoprofessor]

So .. a guy or group of guys sat down and said .. "oh man if we make our coffee all tactical like, especially considering the on going wars, those 2A weenie wanna be navy seals will eat it up."
"Hey how about we put a rifle on the packaging! Genius!"

Marketing has been a part of life since the first caveman tried to sell rocks.

They found a unique way to market coffee.

Remember the quote associated with
PT Barnum
"There's a sucker born every minute"

No sucker here, I just liked watching their videos, never bought even a bean of BRCC.


Have a great, gun carryin', Kenpo day

Clyde

 

[Boriqua]

So .. a guy or group of guys sat down and said .. "oh man if we make our coffee all tactical like, especially considering the on going wars, those 2A weenie wanna be navy seals will eat it up."
"Hey how about we put a rifle on the packaging! Genius!"

Marketing has been a part of life since the first caveman tried to sell rocks.

They found a unique way to market coffee.

Remember the quote associated with
PT Barnum
"There's a sucker born every minute"

No sucker here, I just liked watching their videos, never bought even a bean of BRCC.


Have a great, gun carryin', Kenpo day

Clyde

Hey I dont think your a bad human if you buy the coffee. Just buy it because you like it and not because of some dude with an organ grinder and a trained monkey.

Hype and pitch men have been around forever. Still waiting to see someone sail with that boat sealed with flex seal.

I just don't think anyone should be surprised by anyone black rifle endorses. They put on a public show for sales. Don't hate it when you find out Santa ain't real.

Oh .. and I like the videos too!

 

[Dauph]

Brandon Roper v. Black Rifle Coffee
2022-09-09

https://www.lawow.org/brandon-roper-v-black-rifle-coffee

 

[Suck My Glock]

Brandon Roper v. Black Rifle Coffee
2022-09-09

https://www.lawow.org/brandon-roper-v-black-rifle-coffee

There must be some secret code to use that link, as I get nothing. Can you please summarize?

 

[QuietM4]

Brandon Roper v. Black Rifle Coffee
2022-09-09

https://www.lawow.org/brandon-roper-v-black-rifle-coffee

There must be some secret code to use that link, as I get nothing. Can you please summarize?

Link works...just takes a moment to load.

Basically, a cry baby Mormon or "Mountain Jew" as he was called per the filing document (that's a good one, I'm going to have to remember that) is upset because he was subjected to "military style hazing". Suck it up, buttercup.

Makes me want to buy more BRCC coffee.

 

[Dauph]

Brandon Roper v. Black Rifle Coffee
2022-09-09

https://www.lawow.org/brandon-roper-v-black-rifle-coffee

There must be some secret code to use that link, as I get nothing. Can you please summarize?

Shows BRCC is a foreign LLC too.

Works fine here. Not sure how well these screen shots will turn out so here’s a quick bit from it.

Guy beats Evan Hafer in pistol match. Hafer’s ego spikes because he is a specops guy. Hafer becomes hostile and reportedly retaliates by “forcing” guy to strip down to his underwear for a video. Roper is humiliated by the video showing him doing sit ups during a “hotdog “ party. On another day Hafer calls Roper into his office and strips down naked with others in the room. Several days later Hafer tells the guy they should butt **** each other.
After that seems like a lot of back and forth about harassment with other higher-ups in BRCC.

 

[Drmark]

BRCC stands for Butt Ravaging Coffee Company?

I did not know that!

 

[xerts1191]

 

[DonnyFox]

Brandon Roper v. Black Rifle Coffee
2022-09-09

https://www.lawow.org/brandon-roper-v-black-rifle-coffee

There must be some secret code to use that link, as I get nothing. Can you please summarize?

Link works...just takes a moment to load.

Basically, a cry baby Mormon or "Mountain Jew" as he was called per the filing document (that's a good one, I'm going to have to remember that) is upset because he was subjected to "military style hazing". Suck it up, buttercup.

Makes me want to buy more BRCC coffee.

"It's not okay when the left does it, but because these guys are on OUR side, it's okay."

lmao.