I don't even bother going to Sportsman's (N Phx) anymore - which is a shame as I spent a substantial amount of money there over the last couple years. In the last two years I have bought ~10 firearms there.
Their ammo prices are more expensive than places like Tombstone, and definitely more than online.
The service sucks at the gun counter, and their online inventory is apparently never right.
They try to pull the shady "This gun doesn't have a warranty from the manufacturer, do you want to buy our extended warranty" bullsh*t 70% of the time someone buys a firearm. I have heard the pitch several times, and talked to the management about it - which changed nothing. I went there with a friend - who bought a scope, rings, and rifle. They tried to push him into their scope mounting service no fewer than 4 times during the sale, and had to redo his transaction cause it was "mistakenly added" to his total and of course the "it doesn't have a warranty" lie.
The last two or three times I went there - I was hassled at the door by some "charity" begging for money, then when I was checking out it is a game of 20 questions. "Do you have a phone number for our points program? What is your Zip Code? Do you want to save a percentage by signing up for a credit card?" The worst thing is you have to answer a survey question before you can complete the purchase on the pin pad if you pay credit/debit. When I finally stopped the grand inquisition at the register, leaving - once again "excuse me sir, would you like to donate....."
Sportsman's was great when they were sportsman's. Then there was the attempted buy-out from Bass Pro, so they renovated slightly. That fell through, so they had all the signs up about not being some boring corporate faceless business - yet with all the hassle, questions, etc - they are actually as bad or worse than Bass Pro or Cabelas.
All this pushed me to now shop mostly at Ammo AZ or Tombstone for guns , and online for ammo. Tombstone is stupid slow on the checkout procedure but have a much better selection than Sportsman's - and I don't have half my time there wasted by scammy add-on sales tactics and being interrogated at the register.